![]() The sign should also be placed in a location where your customers can see it.Ģ. One-inch letter height for every 10 feet of viewing distance is a good place to start. Visibility is really important all signs should be sized for viewing at a distance. Each one is important and could reflect the success of your market.ġ. To create an effective sign, let’s first focus on four key areas. This simple evaluation can help you create a sign that grabs attention without causing too much of a distraction. It might be a good idea to study the traffic that travels by your farm. Remember: Make something that will catch the driver’s attention. This is where having an eye for artistic creativity comes into play. The next step is to create a great-looking sign. Setting up a farm stand may involve some building skills, but the basics are really all that’s necessary being able to operate a power saw and drill will get you far. It’s been a great way to share our efforts with neighbors and visitors driving by. It’s a very simple design that I painted red, and I sell mostly simple things like plants, produce, and fun signs I make that express farm life. I built a shelf-style stand using 2-by-4s, plywood, and fence planks. The idea sparked after I started making stenciled signs for our garden and found this activity to be really fun. Some of the signs were hand painted, and their stations appeared to be made out of leftover wood, handcrafted for long- and short-term use, and they caught your attention, inviting drivers to stop.Įventually I did end up on my own farm, and recently opened an honor system farm stand. When I look back and remember those roadside markets, I smile because they were truly the ones that left the best impression. It was those personalized spaces with colorful produce and a clean presence that left the best impression. ![]() A welcoming appearance can draw in customers and make shopping appealing. Creating a display can sometimes be almost as important as the product. They represented them with strong branding and marketing, their name, logo, and presentation. ![]() It was very moving.īoth shopping opportunities offered displays that almost always represented the vendor’s farm or ranch. Both avenues were filled with nice folks living this natural rural lifestyle that I’d always dreamed about. Later in life, those memories followed and encouraged me to shop at local farmers markets, where a variety of vendors were at your fingertips. I dreamed of one day operating one of those farm stands it’s possible at that young age I was more excited about the idea of creating a stand with a neat sign than actually growing the food to sell. For a kid, it was like winning the lottery because you always knew that produce was going to be fantastic. Many times I remember skipping from the car to a market stand where a bag of corn or a box of strawberries was exchanged for a couple dollars. Roadside markets were plentiful, full of fresh produce, and sales were most often based on the honor system. Growing up around farm communities in the Northwest, I always enjoyed country drives during the summer and fall. ![]()
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